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SEO
Those three
letters that you see whenever you search for search engines and page rank, SEO- Search Engines Optimization.
What is that supposed to mean?
It is preparing
your blog for search engines, preparing it not only to be visible but also to
take good positions in search results.
In this chapter
we will learn how to prepare our blog to search engines, you need to win a
friendship with those search engines, if you don't, there is no traffic and no
earnings, let's proceed.
In older posts we said that you need to determine your content whether it's focused on
a specific topic, mixed, or a forum.
But after determining
your content what should you do?
1 Checking the Main Keyword.
For example you
have choose your niche main keyword to be pets care, before you even right a
single post you need to check for this keyword,
what are you going to check for?
You are going to
check for the number of searches that is made on this keyword per month, and
the average cost per click.
I think you've
got the first thing, you need to check this keyword and see how many people are
searching for it if the number satisfies you, then you are good, move to the
next step.
Average cost per
click means how much advertisers pay for advertising using this keyword.
In other word
when the advertiser applies for a Google adword advertisement he should choose
the keywords of his website for example if one of these keywords is pet care and
your website is about pet care so his advertisement will appear In your blog.
What we want to do is checking how much this keyword will earn for us, the more
cost per click the more you earn.
How Are You Going To Check This
Keyword?
Go to your account
in Google Adwords, go to Tools And Analysis then key planner.
Enter the
keyword that you want to search for and you will find the number of searches
and the cost per click.
2. Domain Name
Not less important than checking keywords, you
should choose your domain name carefully as the main keyword, www.keyword.com this
should be the formula of your domain name, after choosing your domain name
check also for it by the same way above.
Having a paid Domain name is a necessity when it
comes to search engines, to prepare your blog for
search engines you need a paid domain don't skimp those 4 dollars that you are going to pay for the
Domain, go to How To Buy A Domain Name And
Link It With Blogger.
3. Page Title
In Google search results for Blogger the post
appears in this context, Name of The Blog-Title Of The
Post.
What you don't know that Google have a maximum of
70 letters to appear in the search results for every blog, that means if your
blog name is long the post title will not appear or will be shorten, which
will make no sense for Google Searchers to click your blog.
How Are You Going To Solve This?
Actually no one will tell you except me J
Go to your blogger layout then Edit HTML.
Ctrl+f and search for this code
<title><data:blog.pageTitle/></title>Delete it and replace it by this code
<b:if
cond='data:blog.pageType == "index"'>
<title><data:blog.pageTitle/></title> <b:else/>
<title><data:blog.pageName/> -
<data:blog.title/></title> </b:if>
After this
replacement this will be the result
What
we did is hiding the blog main description because the post title will be more
useful for the visitor who searches for something than the blog main
description and this will increase the probability of opening your post.
4. Description
Blogger
default system is to show every post by the same description in the search
results, which is not good for SEO and this what Google warns about the
publishers, we had to fix this issue manually follow these steps.
Search
for this code
<head>
Copy this code and paste is under <head>
<b:if cond='data:blog.pageType
!= "item"'>
<meta content='Main Blog Decription' name='description'/>
<b:else/>
<b:if cond='data:blog.url == "Post URL"'>
<meta content='Post Description' name='description'/>
<meta content='Main Blog Decription' name='description'/>
<b:else/>
<b:if cond='data:blog.url == "Post URL"'>
<meta content='Post Description' name='description'/>
</b:if>
Now Listen carefully you will paste the first
code under <head> and you will replace 'Blog Main Description' By your
actual main description.
In the second code you will replace 'Post URL'
by your first post URL and replace 'Blog Description' by Your first blog description,
then you are going to make a code for every post you have and paste them under
each other, so the formula is
<b:if
cond='data:blog.pageType != "item"'>
<meta content='Main Blog Decription' name='description'/>
<b:else/>
<b:if cond='data:blog.url == "Post UR1 "'>
<meta content='Post Description1' name='description'/>
<meta content='Main Blog Decription' name='description'/>
<b:else/>
<b:if cond='data:blog.url == "Post UR1 "'>
<meta content='Post Description1' name='description'/>
</b:if>
<b:if cond='data:blog.url ==
"Post UR2 "'>
<meta content='Post Description2' name='description'/>
<meta content='Post Description2' name='description'/>
</b:if>
You should do this for every new post, yes
it's little hard but the results will satisfies you.
5. Images
Images play a
big part in SEO, but Google doesn't understand the name that you type for the
image in your blog, so we want to make HTML code to make Google recognize it.
After
uploading the image open the HTML of the post and search for this code or a
code familiar with it.
<img src="http://4.bp.blogspot.com/image-name.jpg"/>
Change the
code to be
<img
src="http://4.bp.blogspot.com/image-name.jpg" alt="image
Description"/>
Replace image
description by your actual image description.
With this
simple change you can get traffic from Google for images and this will be quiet
well don't hesitate and make those steps.
6. Links
One of the most SEO basics that shouldn't be
left away, your inner links is the base that shows Google how professional you
and your website, make back links in your blog for other posts to make it more visible for search engines.
For example if you are writing a post, link for
other posts by saying ( and as we know there are many ways to do this you can check
for these ways in special ways) and put the link of the post special
ways.
This increase the keywords power of your blog
and attract Google octopuses to your blog.
Make something like ( you may also like…..)
this also increases your keywords power and visibility and a good way to prepare
for SEO.
If you want to point for any other website
make sure to change the code from dofollow to nofollow.
Dofollow means that you support this website on
Google and nofollow means that this website will be only a link and you don't
support it, supporting poor websites will decrease your page rank.
To change the code follow these steps.
Change the URL code to <a href="www.Externel-site.com" rel="nofollow">visit site</a>
From <a href="www.Externel-site.com" >visit site</a>
7- SEO FOR INNER
TITLES
This is about all the titles in your blog,
your blog title, posts, inner posts and links for other posts.
This titles are visible for Search Engines by
these codes.
<h1>Blog Title </h1>
<h2>Posts Titles</h2>
<h3> Side Posts Inside The Blog, Posts Of The Sidebar</h3>
<h2>Posts Titles</h2>
<h3> Side Posts Inside The Blog, Posts Of The Sidebar</h3>
But Google's default system is
that posts title takes h3 and side posts takes the code h2, this makes a non
hesitate harm to SEO, to solve this download this program https://addons.mozilla.org/en-US/firefox/addon/web-developer/ after setup go to you blog main page, from
the programe that we download Go to Outline, Outline headings then choose show
element name.
Then you will find all the title of your blog,
determine them and write the code for every post beside it either it is h1, h2,
or h3.
8- Keyword Density
Keyword is the main character that increase
the power of your blog, for example if your main keyword is football, your
search results will increase for this keyword if this this keyword count
increases in your posts.
What you had to is considering your keyword
and try to put it in the post more than 6 or 7 times, don't put it more than 15
or 20 times, Google will consider it a spam article, this numbers are
estimated.
Check for you keywords count and see exactly
how many word in your blog and the repletion of this words, I suggest this
website tools.seobook.com/general/keyword-density.
9- Page Load Time
If your pages load in long time this affects
your blog's SEO.
In Google Adsense there is a report in the
main page that tells you whether your blog is good in loading or not, also
Google Analytic does.
1-Don't put sounds that play when the blog
opens this harshly slow your website loading.
2-Make a maximum of 3 posts per page
3-if your blog depends on large number of
photos copy this code to your template under <head>
<script charset='utf-8'
src='http://ajax.googleapis.com/ajax/libs/jquery/1.3.2/jquery.min.js'
type='text/javascript'/><script
src='https://sites.google.com/site/addinblogger/how-to-add-in-blogger/lazyload-min.js'
type='text/javascript'/><script charset='utf-8'
type='text/javascript'>$(function()
{$("img").lazyload({placeholder
: "https://sites.google.com/site/addinblogger/how-to-add-in-blogger/grey.gif",threshold
: 200});});</script>this will make some effort in customizing your site speed.
10- Updating Content
One of the factors that pings search engines
and attract their attention to your blog, you should take it as principle when
preparing for SEO.
You should update you blog constantly to win
search engines friendship to make them feel that you are a serious hardworker,
also this increases your keywords count.
If you don't have time to write posts you can
write 5 or 6 posts when you have time a schedule them to be posted in different
days.
Write your post then click on schedule and
choose the date that you want the post to be published in and then publish.
11- Submit to Search
Engines
This step should be the first step after
launching your blog, it's the formal way to tell search engines that you are
here, you should generate a sitemap, if you don't how check How To Generate And Upload A Site Map
For WebMaster
Bing
makes about 30% from the traffic, just check the two links above and you
will find all what you want about submitting your blog to search engines.
12-Link Building:
I called it the base of the content.
Any website that ranks on alexa or in the top
of page rank got a huge number a backlinks from other big websites.
It's not a matter of number but powerful
websites that ranks on Google, you can have only one or two backlinks from
famous websites rather than 20 from poor websites.
How to Get These Links?
There are 10's of ways to get them , you can
post your link in social media like FaceBook, Twitter and so on.
Article publishing: were you can publish your posts with the
link of your website this will increase your traffic and gives you a
probability of a backlink.
Video Sharing: like the famous YouTube. You can upload
videos with your blog's link, this is traffic guaranteed.
Photo sharing: like flicker, as we said photos play a good
part in blogging so why don't you take your blog photos and upload it there.
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